Rental Property Marketing for New Orleans Landlords | Cameron Smith, REALTOR®
Cameron SmithREALTOR® · KW New Orleans Call (504) 345-9996Call Request a Review
Renovated craftsman double rental property with twin entrances and front porch on General Taylor Street in New Orleans

New Orleans Rental Marketing Specialist

Vacant rental?Before you lower the rent, let's look at the marketing.

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If your unit is sitting, or you're not sure whether the rent is too high or too low, the problem usually isn't demand. I'm a REALTOR® with Keller Williams Realty New Orleans, and I list, market, show, and lease rental property for independent owners across the city. The review is where we start. Getting your unit rented is the job.

Cameron Smith, REALTOR® with Keller Williams Realty New Orleans

Meet Cameron

Your rental deserves better than three phone photos and a Craigslist post.

I'm Cameron Smith, a licensed REALTOR® with Keller Williams Realty New Orleans and a former marketing executive. I help independent landlords lease their properties through stronger positioning, presentation, promotion, and pricing.

That means representing your property end to end: pricing it, preparing and photographing it, listing it in the MLS and on the major rental sites, working the inquiries, running showings, screening applicants against consistent criteria, and getting a qualified tenant under a Louisiana lease.

When a unit sits, the reflex is to drop the rent. That is usually the last lever to pull, not the first.

Vacancies are usually solved through better positioning, presentation, promotion, and pricing, not simply lowering the rent.

The Framework

Four things decide how fast a unit leases.

This is how I handle every rental property I list, whether it's a single duplex side or a small portfolio.

Position

What makes this unit distinct, which properties it is competing against, and why someone would choose it as their home over the others on the market this week.

Presentation

Professional photography, video walkthroughs, and listing quality. A description written to earn a showing rather than fill a field.

Promotion

Where and how the property is marketed: MLS and major rental sites, social and Facebook Marketplace, and direct outreach to agents working with relocating tenants.

Pricing

Balancing rental income against reduced vacancy. The highest number on paper is rarely the highest number you actually collect over twelve months.

The Rental Marketing Review

What you walk away with.

A working session on your specific property, not a listing presentation. Complimentary, no obligation, and useful whether or not we end up working together.

I handle marketing and leasing, not ongoing property management, so the conversation stays focused on getting the unit filled. Request your review.

  1. A recommended rent range, with the reasoning behind it
  2. An honest read on the units you are competing against
  3. Specific fixes to the listing, photos, and description
  4. A showing strategy that protects your time
  5. An action plan you can use whether or not you hire me

And if you decide to list with me

01

Prepare and price

Final rent, a punch list worth doing, and professional photography and video scheduled.

02

List and market

MLS, the major rental sites, social and Facebook Marketplace, and direct outreach to agents with tenants in hand.

03

Show and screen

I answer the inquiries, run the showings, and apply written rental criteria consistently to every applicant.

04

Lease and hand off

Louisiana lease documentation, deposit handling, and a clean move-in. Then the property is yours to manage.

Real Decisions

Questions I help landlords answer.

Should I lower the rent?

Sometimes yes. More often the price is close and something else is costing you the showings. We look at the comparables before touching the number.

Should I make improvements first?

Some work returns its cost in rent or speed. Some does not. I'll tell you which projects are worth doing before the unit goes live.

Should I allow pets?

It widens your applicant pool meaningfully in most New Orleans neighborhoods. We weigh that against wear, deposits, and your insurance requirements.

Should I rent or sell?

Equity, carrying costs, realistic rent, and how involved you want to be. I'll run both paths honestly, including what the property would list for today.

Why isn't my property getting inquiries?

Usually presentation and distribution before price: photos, description, which sites it reached, and how quickly the first message got answered.

Am I too small to need help?

No. Most owners I work with have one to ten units, including people renting out a former home for the first time.

Local Knowledge

Broadmoor isn't Uptown. St. Roch isn't Mid-City.

Pricing, tenant demand, competition, and marketing strategy all shift from one New Orleans neighborhood to the next. Rents that hold Uptown do not hold six blocks away. The units you compete against in Broadmoor are not the ones you compete against in Bywater. Renters in Carrollton weigh parking and porch space differently than renters near the medical corridor, and the season a unit comes available moves the number too.

That is why a citywide average is the wrong starting point. Your rent, your photos, and where the listing gets promoted should all be set against your blocks, not the city.

I live in Broadmoor and I'm restoring a 1920s bungalow here myself, so I have a working familiarity with the housing stock, not just the comps.

BroadmoorCarrolltonUptownIrish ChannelCentral CitySt. RochBywaterLeonidas

Marketing in Practice

See how better marketing changes the conversation.

When a listing shows the unit honestly and completely, the people who reach out have already decided it fits, which means fewer wasted showings and a shorter path to a qualified application.

★★★★★
"I called Keller Williams New Orleans and asked for an aggressive real estate agent to help me get one of my properties rented. I found that in Cameron. He brings a combination of creativity, professionalism, and strategic thinking to the process. He approaches challenges thoughtfully, communicates clearly, and genuinely feels like a partner throughout the experience rather than just someone handling a transaction. I would absolutely recommend him to others."
EL · Rental Property Owner · New Orleans

Landlord Resources

Reading for New Orleans property owners.

Rental marketing ideas, once a month

Pricing observations, neighborhood trends, listing and photography tips, and prospecting ideas for independent New Orleans property owners.

Common Questions

New Orleans landlord FAQ.

How much should I charge for rent in New Orleans?

Rent should be set from what comparable units in your specific neighborhood have actually leased for recently, not from what similar properties are currently listed at. Listed prices include the units that are sitting.

Pricing in New Orleans varies block to block. Condition, off-street parking, yard space, washer and dryer access, and pet policy all move the number. A rental pricing review compares your unit against recent leases and shows where it should sit to lease quickly without leaving income behind.

Should I renovate before leasing my rental property?

Not always. Some improvements return their cost in higher rent or a faster lease, and some do not. Paint, lighting, floor repair, and kitchen and bath cleanup usually pay off. Large renovations often do not, unless the unit is currently uncompetitive for its price range.

The right answer depends on what comparable units in your neighborhood offer and what tenants at that price point expect. That comparison is part of the Rental Marketing Review.

How long does it take to rent a property in New Orleans?

It depends on the neighborhood, the season, the price point, and the quality of the marketing. Spring and summer generally move faster than late fall and winter.

Rather than quoting a citywide average, I look at how long comparable units in your specific area have taken to lease recently, and what the fastest ones did differently.

Should I rent or sell my property?

That comes down to your equity position, the rent the property can realistically command, your carrying costs, your tax situation, and how involved you want to be.

Some properties are strong long-term rentals. Some make more financial sense to sell. You'll get an honest read on both paths, including what the property would likely list for today, rather than a push toward the outcome that suits me.

Do you manage rental properties, or just lease them?

I market and lease rental properties. I am not a property management company, so I do not collect rent, coordinate maintenance, or handle day-to-day operations once a tenant moves in.

My work is the front end: pricing, marketing, showings, screening, and getting a qualified tenant under lease. Many independent New Orleans landlords self-manage and only want help with that part. If ongoing management is what you need, I am glad to point you toward local companies that do it well.

Do you work with landlords who own only one rental property?

Yes, and they are most of who I work with. Independent landlords and small investors with one to ten units are the primary audience for this, including people renting out a former home for the first time.

A single duplex side gets the same pricing analysis, photography, marketing, showing coverage, and screening process as a larger portfolio. There is no unit minimum and no portfolio requirement.

What do you charge to lease my property?

All fees are negotiable and are agreed to in writing before any work begins. My fee for full-service leasing is 100% of the first month's rent, paid at lease signing, and it covers everything in the process above: pricing analysis, professional photography and video, MLS and rental site syndication, promotion, answering inquiries, running showings, applying your written rental criteria, and Louisiana lease documentation through move-in.

There is no fee if the property does not lease. Fees are set between you and Keller Williams Realty New Orleans, not by any law, board, or industry standard.

Let's Talk About Your Property

Every rental property is different.

The point of the conversation is to help you decide what to do next. That might mean adjusting the rent, fixing the marketing, making a few improvements before it goes back up, continuing to lease as you are, or looking seriously at a sale.

You are not signing anything, and you are under no obligation to hire me. If the best answer is one that does not involve me, I'll tell you that.

Request a Complimentary Rental Marketing Review

I'll be in touch.

Your information is used only to respond to your request.

Request a Rental Marketing Review